Lunches with Mr. Q

The Author and Mr. Q

When Kevin Nelson first sat down to interview Mr. Q, he expected to write a history of the import car industry in the United States. But very quickly their interviews took an unexpected turn. The two men began talking not just about automobiles and the import car business, but about other things: how to achieve business and sales success, the value of risk and optimism, and so much more.

Their freewheeling conversations — and the relationship that grows up between Nelson and the 93-year-old Mr. Q — form the heart of Lunches With Mr. Q: An Auto Industry Titan on Business, Life and Sports Car Dreams.

Mr. Q and Kevin Nelson

Nelson, who has written nineteen books and serves as a story consultant for feature films, saw Mr. Q many times over the course of a year, sharing lunches of egg rolls and cottage cheese with him in his office, attending the Pebble Beach Concours d’Elegance and other automobile events with him, and going to the racetrack to see the ponies run — another of Mr. Q’s most ardent passions.

Mr. Q’s youthful, upbeat view of life — one that, with his business savvy, has brought him extraordinary success and wealth — rubbed off on Nelson, and it is sure to rub off on the readers of this book as well. There are lessons for everyone in Lunches With Mr. Q and in Mr. Q’s remarkable rags-to-riches story and career.

Kevin Nelson lives in the San Francisco Bay Area with his wife and family. For more about him and his work, please see

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